Manulife launches 3D campaign in Cambodia

The new campaign is aimed at underlining the core values of Manulife Life Insurance and delivering brand meaning in a market new to life insurance, according to the agency.

The campaign, developed in collaboration with Manulife’s local Phnom Penh marketing team and regional brand team in Hong Kong, utilises 3D animation of the ‘cube’ brand identifier as the visual vehicle to tell the brand story.

Brenden Arnold, CEO of Cream Cambodia, told Campaign Asia-Pacific that the campaign, in the Cambodian language of Khmer, is supported by TV and print with more work under development.

"Life insurance is in its infancy in Cambodia,” said Robert Elliot, CEO of Manulife Cambodia. “Manulife took the decision to be the first international life insurance company in Cambodia, and Cream is helping us maintain our first-mover advantage.”

“Cambodians have been very receptive to the Manulife brand and its message about the benefits of life insurance for them and their families,” Arnold said. “Manulife’s brand awareness is already high and provides a great platform on which to build in this new and exciting market.”