Piotr Jakubowski lays out the marketing strategy for a brand that's grown ubiquitous in Indonesia.
Founded in 2010 with just a call centre and 20 riders, Indonesia’s Go-Jek has transformed from a transport business into a national icon. Moving far beyond just ride-hailing, into food, logistics, shopping and payments, among others, Go-Jek has firmly established itself as a consumer necessity across Indonesia.
We caught up with Go-Jek CMO Piotr Jakubowski to talk about how to manage the marketing and communications around such a brand.
|
Past coverage of Go-Jek: |
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Facebook chief Mark Zuckerberg’s decision to move to a community-based moderation system leaves marketers questioning whether they can, or should, trust Meta.
.png&h=268&w=401&q=100&v=20170226&c=1)
Suhaila Hobba is appointed as Publicis Groupe’s APAC global client partner – Transformation, where she will drive AI-led strategies to accelerate growth in the region.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Studies suggest that marketers are increasingly diversifying their media investment away from social. Campaign explores changing media spend and how marketers can innovate with social media to drive ROI.
A mega-successful McDonald’s recruitment campaign may have launched Haraguchi to the stratosphere, but his everyday work and leadership philosophy remains firmly planted to the ground.
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
