interview
‘A name is a vessel to be filled’: BlackBerry’s CMO on the company’s big pivot
Mark Wilson explains why a company now focused on cyber-security kept a name that had its moment in the early 2000s, how he reaches B2B decision-makers, and the challenge of finding the right messaging in an industry based on fear.
Jean-Laurent Vilon: luxury is about delivering unique experiences
Covid won’t rid the world of physical events or face-to-face interaction. The future of luxury is the seamless integration of on- and off-line, says the Managing Director Asia Pacific of Mazarine Group.
Essence: building multi-generational diversity in the workplace
Diversity and inclusion in the workplace isn’t only about hiring diverse talents, it is also about ensuring that they feel empowered, say Essence’s Monica Bhatia and Doreen Chia.
The fight against rising mobile and CTV ad fraud
Roy Rosenfeld, DoubleVerify’s SVP of Product, on how the DV Fraud Lab helps companies detect, fix and prevent ad fraud.
How Tiffany’s China strategy combats economic turbulence
A chat with the company's CEO Alessandro Bogliolo on Tiffany's upcoming Shanghai exhibition, the trade war, and the brand’s overall strategies in China.
How does Tencent continually connect with China’s ever-changing consumer?
Tencent’s Kiki Fan sat down with Campaign Asia in Cannes Lions to discuss how the launch of the 2019 China True-Luxury Playbook is helping the company evolve alongside the digital consumer
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