Rahul Sachitanand
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B2B marketers seek creativity boost to stand out
Companies such as Cigna, Microsoft, Intel and Unilever have shown how to deliver innovative B2B campaigns. But APAC is just finding its feet in making this shift.
Inconsistent sustainability metrics plague ...
With hundreds of measurement options and widely varied ESG implementation across markets, CMOs in APAC face a rocky road to improve their sustainability scores.
Can VinFast become a global electric vehicle brand?
BRAND HEALTH CHECK: The Vietnamese brand will need to find a niche for itself in the face of Tesla's overwhelming presence and the acceleration of legacy vehicle makers towards electric propulsion.
Publicis Groupe bags Standard Chartered's global ...
The win follows a competitive three-way tussle and wrests business from incumbent TBWA.
Tencent cuts 5,000 jobs, slashes marketing spend by 21%
Chinese tech platform reports its first revenue dip for the second quarter of its financial year.
Pitch imperfect: Adland struggling to balance hunt ...
Talent wellness, resources, time, and cost have pushed agencies to be more viable in their search for new business, but not everyone is agreed on the way forward.
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