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'Hum' is the first of two PSAs featuring Elmo that focus on fostering strong emotional wellbeing within families and breaking the stigma around mental health.
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The pants were created in collaboration with Impact BBDO and BBDO New York
The new mandates for Srivastava and Bose at BBH India are in addition to their current roles at Saatchi & Saatchi India and Saatchi Propagate India.
APAC is represented by agencies including Special, Atomic 212⁰, and Leo Burnett Taiwan.
Created by Wieden & Kennedy London, the global campaign features Succession actor Brian Cox.