DEI
Igniting the spark: A how-to-guide for finding inspiration in project ideation, while embracing your identity
Here’s how one native designer brings her full self to her creative work — and how you can, too.
The life of a junior creative no-one tells you about
In this anonymous article, the author gives a raw look at a year filled with hard work, setbacks and the tough lessons of being a junior creative in a competitive agency.
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Top agencies abandon Campaign Brief amid growing controversy
Leo Burnett Australia, Saatchi & Saatchi Australia, and Publicis Worldwide Australia are among the agencies who have severed ties with the publication triggered by a male-dominated 'Work 2024' feature.
Mastercard highlights value of inclusion in new autism campaign
EXCLUSIVE: Mastercard’s Julie Nestor talks about the brand’s #AcceptanceMatters campaign which aims to foster awareness and empathy around invisible disabilities.
The DEI illusion: Why diversity without belonging is a recipe for disaster
"Often, 'inclusion' is about fitting in, which is very different from belonging," writes Rafael P. Soriano in a compelling op-ed, challenging organisations to move beyond superficial diversity initiatives.
‘Memory Shots’: Kodak and Happiness launch AI tool to help dementia patients reconstruct memories
‘Memory Shots’ allows people with dementia and their caregivers to place prompts into an AI, which generates images of old memories.
Heinz faces backlash over negative stereotypes in ad
Food company Heinz has apologised after its latest advertising campaign was called out by some for perpetuating racist stereotypes.
ADHD, PR and me
It’s hard to tell the value of awareness months sometimes, but there is something momentous in this being ADHD awareness month for me. It feels like a marker of how far we have come on the journey of not just discussing but embracing neurodivergence. A journey that is my journey.
Giant Nurofen pill packet installation highlights the gender pain gap
Activation was developed by McCann London, Momentum Worldwide and Chiswick Scenery.
Man Therapy wants men to ‘Shoot the Sh*t’ in its latest suicide prevention campaign
The ad encourages men to take a mental health assessment test without using words.
'Celebrating a new life..with junk food?': Burger King campaign divides the internet
A campaign series from Burger King and the agency BBH London, showing women enjoying Burger King food just after giving birth, has garnered strong views from marcomms professionals–both for and against.
SeeHer launches first ad to inspire marketers to more accurately represent women in advertising
The gender equity initiative also announced the rollout of its first health and wellness guide designed for marketers.
Enjoyed the Paralympics? Keep the spirit alive at work
You can get that Paralympic buzz by helping disabled people arrive and thrive in adland.
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When safety becomes a luxury in a world of enduring racism
Personal and public events over the summer – in Cannes and the UK – demonstrate that racism is a pervasive and dangerous force in society.
Tenniscore: How underestimated communities are reimagining the sport
For marketers, this cultural shift is both an opportunity and a challenge.
As companies pull back on DE&I, their brands will suffer
Several brands have publicly abandoned DE&I efforts. Marketers warn these decisions will negatively impact their businesses in the short and long term.
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TM taps gen AI to in language-diverse Merdeka campaign
Malaysia’s national telco service—in partnership with Grey—cleverly uses AI to showcase Malaysians performing a song in 17 commonly used languages and dialects.
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‘A group of oversharers’: The making of Bodyform’s ‘Never just a period’
Campaign speaks to AMV BBDO's creatives about Bodyform’s latest exploration of menstruation.
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Disinfluencer launches crowdfunded disability campaign in Australia
The campaign, which was crowdfunded during Disability Pride Month in July, aims to highlight the often overlooked disability community in Australia.
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Why brands need to stop talking about ‘overcoming’ disabilities
As the Paralympic Games unfold, brands are redefining their messaging to showcase Paralympians as elite athletes, not just participants.
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