Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Feb 5, 2021
Campaign Crash Course: How to maximise brand impact during Chinese New Year
As Chinese New Year celebrations are shifted online, brands have to figure out new ways to stand out in one of the biggest marketing events of the year. This lesson will highlight the components of an effective strategy by analysing successful campaigns of years past.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Aug 25, 2023
Campaign Crash Course: Building loyalty with Gen Z
Nov 10, 2023
Campaign Crash Course: Festive advertising
Jul 14, 2023
Campaign Crash Course: Leveraging retail media ...
Just Published
2 hours ago
Omnicom reports global revenue of $3.7 billion in ...
Omnicom however saw organic revenue decline across more than half of its business sectors including PR and healthcare.
9 hours ago
Why creative jealousy is the best compliment
Work that makes you jealous is the work that makes you better, says TBWA MCR’s Becci Nadin
10 hours ago
The new rules of out-of-home in political advertising
With Australia’s federal election looming and political ad spend projected to increase by 21%, Digital out-of-home (DOOH) is bringing data, flexibility, and measurability to the table–without the algorithmic noise says Veridooh’s Jeremy Yang
11 hours ago
The biggest shift in PR history is not AI
Agencies need to address a fundamental shift in the nature of the PR industry, says Instinctif Partners’ Jim Donaldson