Staff Reporters
Jul 14, 2023

Campaign Crash Course: Leveraging retail media networks in APAC

In this lesson, GrabAds provides a five-minute tutorial on how brands can use retail media networks to target shoppers.

Campaign Crash Course is an ongoing series with new courses to be released on Fridays. We are always looking for feedback and ideas. Have a suggestion or want to take part? Complete our feedback form or email our editors.

Welcome back to Campaign Asia-Pacific's Crash Course learning series, in which you will learn valuable lessons and practical business tips on trending and essential topics from industry experts in just five minutes. Think of it as a mini MBA, if you will. 

Lessons will cover the breadth of the marcomms industry, including technology, creative, media, strategy, leadership, diversity, inclusion and more. We'll start off by introducing you to larger topics and delve deeper into specific elements in the future. This series is designed to be useful to C-suite executives as well as those just starting out in their careers.  

The lesson

In the 50th lesson of our Crash Course series, we dive into how brands can leverage retail media networks to target shoppers with relevant ads based on browsing history, purchase behavior, interests, and demographics 

In this lesson you will learn:

  • What attributes must a retail media network have?
  • What is not a key benefit of retail media networks compared to other advertising channels
  • What are the reasons behind the unique evolution of retail media networks in Asia?
  • How retail media networks have become a key business phenomenon
  • What digital properties can a retail media network own

Your teacher

Ken Mandel is the regional managing director and head of GrabAds, and brand insights at Grab.

The quiz

After you watch the above video, test your knowledge of retail media networks here:
 

 

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

7 hours ago

GroupM Southeast Asia CEO Himanshu Shekhar exits

Based out of Indonesia, Shekhar, a key figure in GroupM's regional growth, is leaving the agency after 25 years.

7 hours ago

'The truth doesn't take sides': BBC’s global news chief

In an era where algorithms reward outrage and newsrooms rush to take sides, the business case for impartial journalism faces its toughest test yet. BBC's Jonathan Munro unpacks whether swimming against the tide still makes strategic sense.

8 hours ago

40 Under 40 2024: Rudy Khaw, AirAsia

Khaw’s journey from brand executive to CEO is a culmination of his visionary leadership, business acumen, and commitment to inclusivity—reshaping AirAsia as a leading global brand.

8 hours ago

Hakuhodo and DY Media Partners merge in Japan

The two entities will merge by April 2025, uniting creative and media operations to form a 4,601-strong advertising powerhouse. Here's what it means for the advertising landscape.