Spikes Asia live judging underway in Vietnam

Live judging has begun this week as part of Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness.

More than 80 jurors, representing some of the most highly-esteemed creative leaders from across Asia Pacific have gathered in Da Nang, Vietnam to judge the best work the region has to offer. 

See the photos above from the jury dinner, held on Tuesday night. 

The jury president and full juror lineups were announced in November and December. They include representatives from brands and platforms like Grab, Meta, Nestlé, TikTok, Unilever and Warner Music Asia as well as agencies and networks from all across APAC like Choojai and Friends, GForce Kazakhstan, IDEOT, Monks India, One Green Bean and Mongolian agency Whyze.

Spikes Asia already announced its Innovation shortlist on February 25th, but following this week's judging in Vietnam, the full Spikes shortlist announcement will be made later this month on March 20.

Last week, Samsung was named Spikes Asia 2025 Advertiser of the Year. Overall winners will be announced at the Spikes Asia Awards gala at Swissotel The Stamford in Singapore on April 24, 2025.

Tickets for the gala are available here.
 

The Spikes Asia 2025 Juries

Audio & Radio, Film, Print & Publishing

Ashish Chakravarty, Executive Director & India Head of Creative, McCann Worldgroup, India

Bianca Fernandez, Executive Creative Director, DDB, the Philippines

Bilguun Munkhjargal, Founder / Managing Director, Whyze, Mongolia

Hilary Badger, Executive Creative Director, Ogilvy, Australia

Jesse Wong, Global Creative Director, Cheil Worldwide, Global

Khalid Osman, Co-Founder, Creative Partner, BLKJ Havas, Singapore

Kimberly Chin, Music Composer / Creative Director, Pitch Audio+Magic, Malaysia

Phairat Uaphadunglert, Executive Creative Director / Co-Founder, Choojai and Friends, Thailand

Brand Experience & Activation, Creative Commerce

Gary Steele, Chief Creative Officer, DDB New Zealand, Aotearoa New Zealand

Aden Hepburn, CEO, Akcelo, Australia

Defri Dwipaputra, Executive Creative Director, Dentsu Creative, Indonesia

Krystle Morais, Creative Director, VaynerMedia Thailand, APAC

Mukund Olety, Chief Creative Officer, VML, India

Nonthaporn Ketmanee, Senior Creative Director, Publicis Groupe, Hong Kong SAR

Rifah Qadri, Executive Director Marketing and Corporate Communications, easypaisa - Telenor Microfinance Bank, Pakistan

Theresa Ong, Head of Creative Shop, Meta, Southeast Asia and India

Creative Data, Innovation

Julie Jihyun Kang, CEO and Managing Partner, Serviceplan Korea, South Korea

Ayshwarya Sharma, Executive Creative Director, Innovation, Leo Burnett, India

Ivy Shao, SVP, Weber Shandwick, Mainland China

Javed Jafri, Media, Digital and Data Lead, Unilever, Pakistan

Masatoshi Usami, Senior Creative Director, TBWA\HAKUHODO, Japan

Raymond Chin, Chief Creative Officer Innovation APAC, VML, APAC

Storm Day, CEO, Droga5 Aotearoa and NZ Lead Accenture Song, Aotearoa New Zealand

Creative Effectiveness, Creative Strategy

Lindsey Evans, Global Partner and CEO Special Australia, Special Group, Australia

Bitop Das Gupta, SVP and Head of Strategy, Grey Group, Bangladesh and Pakistan

Charlotte Auyeung, Head of Strategy, McCann, Japan

Murtaza A Tajbhoy, Senior Consultant, Stax LLC, North America, Europe and Sri Lanka

Preeti Kumar, Global Client President, Dentsu, Global

Robert Campbell, Chief Strategy Officer, Colenso BBDO, Global

Design, Industry Craft

Kainaz Karmakar, Chief Creative Officer, Ogilvy, India

Ben Miles, Chief Design Officer, APAC, R/GA, APAC

Carina Teo, Executive Creative Director, Regional, Grab, Southeast Asia

Mariko Tozawa, Creative Director, TBWA\HAKUHODO, Japan

Nari Moon, Creative Director, INNOCEAN, South Korea

Phoebe Devine, Partner, Head of Design, Previously Unavailable, Aotearoa New Zealand

Zokir Khalmatov, Art Director, MA'NO Branding, Central Asia

Digital Craft, Social & Influencer

Kazuhiro Shimura, Group Creative Director, Dentsu Inc., Japan

Chew Wee Ng, Head of Business Marketing, TikTok, APAC

Hao Tseng, Creative Director, Digital Innovation Lead, Leo Burnett, Taiwan

Mahima Kukreja, Senior Creative Director, Monks, India

Nikki Sunga, Creative Director, BBDO Guerrero, the Philippines

Yinbo Ma, Chief Creative Officer, Havas, Mainland China

Yuliya Tushina, CEO, GForce Kazakhstan, Central Asia

Direct, Outdoor

Ronnie Wu, Chief Creative Officer, TBWA\China, Mainland China

Angie Tijam - Tohid, Executive Creative Director, Havas Ortega Group, the Philippines

Kim Pick, Group Executive Creative Director, VML, Aotearoa New Zealand

Nikita Yermolayev, Creative Director, RA Kombinat, Kazakhstan

Rohit Malkani, Chief Creative Officer, Saatchi & Saatchi, India

Seung jae Lee, Chief Creative Officer, IDEOT, South Korea

Shiny Hsin-Ning Lee, Creative Director, Whatever, Taiwan

Tomoko Kanezaki, Group Creative Director, Dentsu Inc., Japan

Entertainment, Gaming, Music

Damisa Ongsiriwattana, Chief Creative Officer and Co-Founder, SOUR Bangkok, Thailand

Becky Yeung, Regional Head of Brand Partnerships, Sync and Business, Warner Music, Asia

Carl Urgino, Head of Art, Leo Burnett, the Philippines

Guy Futcher, Regional Executive Creative Director, Octagon, APAC

Johanna Egger, VP Games and Emerging Tech APAC, DEPT® Agency, APAC

Ryan Liao, Executive Creative Director, Dentsu Creative, Taiwan

Takaya Mitsunaga, CEO / Creative Director, Artist, HYTEK Inc., Japan

Film Craft

Declan Cahill, Managing Director, Exit Films, Aotearoa New Zealand

Asma Humayun, Proprietor, Director and Producer, Shiny Toy Guns, Pakistan

Kopal Naithani, Founder and Director, Superfly Films Pvt. Ltd., India

Lily Li, Managing Director, The Mill, Mainland China

Naoko Tajima, Director, Wonderworld Inc., Global

Peter Kirk, Creative Director, Campfire x, Global

Zac Ong, Creative Director, TBWA\Media Arts Lab, Singapore

Healthcare

Shunsuke Kakinami, CEO and Creative Director, FOUR FEET Inc., Japan

Narve Thakrar, Managing Partner, DDB Remedy, APAC

Rikki Jones, President, GCI Health Asia-Pacific and CEO, Burson Group Singapore

Sachin Talwalkar, Chief Creative Officer, Havas Life Mumbai, India

Shraddha Tawate, SVP Global Strategy, Klick Health Asia Pacific, Global

Media

Helen McRae, Chief Growth and Marketing Officer, GroupM Asia Pacific, APAC

Eileen Ooi, CEO APAC, PHD, APAC

Hai Anh Vu, General Manager, Publicis Groupe, Vietnam

Jay Lee, Executive Creative Director, MBCS, Hong Kong SAR

Pratik Shetty, Senior Director Marketing, Flipkart Internet Pvt Ltd, India

Richard Frampton, Chief Strategy Officer, Dentsu, Mainland China

Virginia Hyland, CEO, Havas Media Network, AUNZ

PR

Margaret Key, CEO, MSL APAC and Global Lead on Samsung, Publicis Groupe, Global

Amber Abbott, Managing Director, One Green Bean, Australia

Hung Khuat Quang, Director of Corporate Affairs, Nestlé, Vietnam

Karan Bhandari, Managing Director, Integrated Media Strategy, Weber Shandwick, India

Mina Sakai, Chief Consultant, PR Consulting Dentsu Inc., Japan

Norman Agatep, Chairman and CEO, Grupo Agatep, the Philippines

Tim Green, Chief Creative Officer, Edelman, APAC

Further information on the Awards can be found at www.spikes.asia.