David Ketchum

Integrating ad tech: Robocop approach to staying ahead
May 11, 2015
David Ketchum

Integrating ad tech: Robocop approach to staying ahead

Agencies face a choice between creating ad technology or identifying the right solutions for clients, says David Ketchum founder of Current Asia.

Marketing automation: What does 'awesome' look like?
Jan 16, 2015
David Ketchum

Marketing automation: What does 'awesome' look like?

Marketing automation is not yet mainstream in Asia, and becoming a modern marketer is hard work. David Ketchum, CEO of Current Asia, offers a six-point checklist every marketer should aspire to complete.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

2 Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

Publicis Media dismisses dozens of US employees for violations of return-to-office policy

3 Publicis Media dismisses dozens of US employees for violations of return-to-office policy

6 ways a brand idea can turn into an unforgettable experience

4 6 ways a brand idea can turn into an unforgettable experience

YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

5 YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

Top 10 food brands in Southeast Asia

6 Top 10 food brands in Southeast Asia

Top 10 fashion brands in Southeast Asia

7 Top 10 fashion brands in Southeast Asia

Top agencies abandon Campaign Brief amid growing controversy

8 Top agencies abandon Campaign Brief amid growing controversy

GroupM wins Honor’s global media account, taking over China planning from Publicis

9 GroupM wins Honor’s global media account, taking over China planning from Publicis

Labubu, the art toy craze and why grown-ups can’t get enough

10 Labubu, the art toy craze and why grown-ups can’t get enough