Staff Reporters
Dec 11, 2023

Move and win roundup: Week of December 11, 2023

All the latest moves and wins from Anta, Jetstar Asia, Anymind Group, Saatchi & Saatchi, Auror and more.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover 11 December through 15 December, 2023. 
Catch up on past people moves and business wins

Jetstar Asia has partnered with Stagwell-owned Ink to relaunch its in-flight magazine. From March 2024, the magazine will be available in every seat-back pocket across the Singapore low-cost carrier’s fleet of Airbus A320 aircraft. As part of the collaboration, Ink will also offer brands and businesses the opportunity to connect with travellers through several innovative media touchpoints across the entire booking and travel journey. 

Capital-e, the B2B marketing and events agency, has added Lucy Simson to its leadership team. In the last eight months, Simson has been running event operations from the Capital-e Singapore office. Lucy has over 17 years of experience in the industry, across on a wide range of projects. 

India-based TheSmallBigIdea (TSBI) has announced its foray into the MENA (Middle East and North Africa) region with its office in Dubai, marking its international expansion. TheSmallBigIdea intends to harness its strengths in entertainment, sports, fashion, real estate, bfsi, e-commerce and technology, to establish its presence in the MENA market.

Anta, the sportswear brand, is expanding its footprint in Southeast Asia and has picked local independent studios, Brckts, and Duo Studio, to spearhead the brand’s presence as joint creative and social agencies. They will lead social strategy and influencer engagement. 

Saatchi & Saatchi Australia has promoted Toby Aldred to managing director after ten years at the agency. Aldred will join chief creative officer duo Mandie van der Merwe and Avish Gordhan, as Saatchi CEO Pat Rowe looks to re-shape the agency and its structure after he became CEO earlier this year. Meanwhile, Aldred will retain his role as chief client officer for The Neighbourhood, Publicis Groupe’s connected platform for Arnott’s. 
 
AnyMind Group, a technology company for business supply chain, has expanded its presence in Saudi Arabia and has set up an office in Riyadh. Rubeena Singh, country manager of India and MENA, AnyMind Group, will lead the Saudi Arabia operations, along with the company’s existing operations in Dubai and India.
 
Ashish Duggal, Chimp&z Inc’s former COO and eminent figure in the Indian digital advertising industry, has entered into a partnership with Bitesh Singh, founder and CEO of SocioClout and CreatorsClout. Together, they've unveiled their latest venture, Poiesis, a data-driven and AI-centric integrated creative agency. The agency's vision extends beyond the ordinary, emphasising a revolution in marketing strategies, shaping the digital innovation landscape and thriving through the convergence of technology and creativity.

Universal Music Greater China (UMGC), a division of Universal Music Group (UMG), has appointed seasoned industry professional Ming Lu as vice president of artist development and entertainment strategy, effective immediately. Based in Beijing, he will report directly to Timothy Xu, chairman and CEO of Universal Music Greater China. He joins UMGC from Warner Music, where he most recently served as senior director, responsible for Chinese artist management and intellectual property development. 

Auror, the retail crime reporting platform, has appointed challenger communications agency Sling & Stone across Australia and New Zealand. The partnership will see Sling & Stone continue to build on Auror’s trusted brand, focusing awareness across the retail sector as well as law enforcement and government stakeholders across both countries. This will be achieved with a mix of strategic media relations, data storytelling, founder profiling and employer brand work. With more than $150 billion lost every year to retail crime, Auror was developed as a way to equip retailers with safe and secure solutions to report, solve, and stop crime occurring in stores and create safer communities.

The Singapore Institute of Technology (SIT) has appointed local agency FiftyFull as the creative and social media agency for two years, with the option to extend for another two. FiftyFull won the account after a two-round pitch process which involved multiple agencies. As part of these two appointments, FiftyFull will be specifically focused on developing creative and social campaigns to boost admissions at SIT. The remit includes creative and social strategy, marketing frameworks and integrated campaigns to achieve the campaign goals. The current engagement will see FiftyFull, which was brought on board as SIT’s social agency from 2021 until 2025, strengthen its relationship with the brand.  

Amanda Chan has joined Foodpanda as head of communications and public relations in Hong Kong. Before Foodpanda, Chan was previously Oatly’s marketing and communications lead in Asia for five years. Chan reports to Ryan Lai, CEO of Foodpanda Hong Kong. She also served various senior PR roles at McDonald's and Hong Kong Maxim's Group after leaving Hill & Knowlton.

Singapore Tourism Board has appointed Markus Tan as the regional director for India, Middle East, South Asia, and Africa (IMESA), effective January 1, 2024. In his new role, based in Mumbai, Tan will spearhead STB’s initiatives in promoting Leisure and Business Travel & Meetings, Incentives, Conventions, and Exhibitions (BTMICE) in the IMESA region. His responsibilities will include overseeing travel promotions, public relations, and marketing, and driving developmental efforts to enhance Singapore’s position as a premier travel and business destination. Tan is a veteran of STB, having dedicated 18 years to the organisation in various pivotal roles. Prior to this appointment, he served as the director for World Expo and led the whole-of-government efforts to conceptualise, develop, and operate the Singapore Pavilion at Osaka World Expo 2025.

Citra Marina has been promoted to marketing lead for Southeast Asia at Spotify. Marina was most recently regional marketing manager for SEA and spent a decade in Unilever before joining Spotify in August 2022. 

The South China Morning Post (SCMP) has hired Lee Williamson from Tatler Asia to become its executive director of specialist publications (SP). Williamson was the founding editor and regional head of Tatler Gen.T, a community-focused content platform for impact-driven young leaders in Asia. Based in Hong Kong, Williamson will set the direction for the Post’s lifestyle content division and spearhead growth for titles including Style, 100 Top Tables, and XXIV. Celine Asril has joined the SCMP as strategy director of Morning Studio (MS) to lead its ideation hub and work with the business team. Asril rejoins the Post from Finn Partners in SG and was previously a content strategist with Morning Studio and TBWA. She will continue to be based in Singapore. 

Virtue Worldwide has appointed Ayushi Saria as associate creative director in India. Before joining Virtue, Saria dedicated her talents to illustration, where she focused on projects centered around skin and body positivity at Publicis New York. 

Full service agency, Apparent, has appointed Jason Hill into the newly created role of chief strategy officer based in Sydney. He joins after more than eight years at Ogilvy Singapore where he was chief strategy officer.  

Alt+ Group has appointed Brenden Arnold as chief executive officer to oversee its brands like Alt.vfx, Steelbridge Studio, T&DA, New Holland and LIDAR Guys. Arnold has spent more than two decades years growing businesses like IPG-owned McCann and WPP-owned Bates across Australia, APAC and North Asia, before taking on C-suite roles at Salesforce and TotallyAwesome. 

Southern Cross Health Insurance has promoted Regan Savage to chief sales and marketing officer. Savage joined Southern Cross three years ago as head of Marketing, following senior leadership roles at Trade Me and Kiwibank, and overseeing the Unite Against Covid-19 public engagement programme. 

Digital consultancy G Squared has been appointed by leading online marketplace Gumtree, to drive search and deliver improved customer experiences across the platform. Gumtree appointed G Squared following a multi-agency pitch, with the Sydney-based independent tasked with managing search engine optimisation through organic search, as well as identifying opportunities across key verticals to grow site traffic and conversions. 

Aalap Desai, the former chief creative officer of Dentsu Creative West and Dentsu Creative Experience India, has launched a new full-funnel agency, Tgthr (Together). As founder and CCO of the new agency, Desai will lead his team from Dentsu Creative and amplify the agency's impact as a ‘force multiplier.’

  • Anadi Sah serves as national creative director, chief innovation officer and founding partner. Before joining Tgthr, he was the group ECD Denstu Creative, India, and was previously at Isobar for 13 years and had established it as a creative powerhouse in India.
  • Vibhor Yadav, who has been working at Isobar for 10 years and most recently served as Indian ECD, joins the new agency as a regional creative officer - North and South, and founding partner. 
  • Pragati Rana now works as regional creative officer, West, head of originals and founding partner at Tgthr. She was ECD of Dentsu Creative India, who joined Dentsu in 2017.
  • Anirudh Venugopal joins the new agency as senior creative director, head of culture and founding partner. He was creative group head at Dentsu Creative India, who started as a young copy editor at Dentsu Webchutney.
IPG Mediabrands has announced an affiliate agreement with The Insight Hive for the launch of two new agencies, UM Sri Lanka and Initiative Sri Lanka—effective immediately. The announcement comes following recent news of agency launches in New Zealand and Pakistan earlier this year; and expands the IPG Mediabrands network footprint across 16 countries in the Asia-Pacific region. “The network’s expansion into three new growth markets this year, is not only testament to the strength and vitality of our media agencies and the demand for their services, but it also signals the health and recovery of our industry within the Asia Pacific region,” said Leigh Terry, CEO IPG Mediabrands.
 
Peter Solomon, Managing Director IPG Mediabrands Sri Lanka added, “This alliance with IPG Mediabrands is a major landmark for us at Insight Hive. We stand at the forefront of representing the UM and Initiative media agencies in Sri Lanka."
 
Medallia, the customer and employee experience management company, has appointed Nick Martin as its senior vice president international. Based in London, Martin will lead Medallia’s commercial organisation across EMEA and APAC. He will be responsible for expanding Medallia’s customer base, growing existing customers relationships and building up its partner network—an integral part of the organisation’s future go-to-market strategy. 
Source:
Campaign Asia

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