Move and win roundup: Week of September 30, 2024

Independent digital marketing agency Orange Line has been appointed Skyscanner’s SEO agency across the APAC region. Orange Line’s immediate remit is to improve Skyscanner’s SEO in APAC. Both parties previously worked togther on a technical SEO audit which saw positive results. The agency will serve Skyscanner with teams based in Australia, USA and Europe.

IPG Mediabrands has appointed Harry Preston as managing director of MBCS Australia. Preston, who most recently served as the national general manager of Hogarth, returns to IPG after previously working as managing director at Ensemble. Preston will be based in Sydney and report to Mark Coad, CEO of IPG Mediabrands Australia.

The Guardian has hired Shannon Hollis as head of advertising for Australia. Hollis joins The Guardian from News Corp, where she spent more than five years with the publisher in Australia in various roles, with her most recent role being acting general manager of audio. Before News Corp, Hollis worked with Hearst in the UK for over five years.