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Nikita Mishra
Aug 19, 2024

'Very demure, very mindful': TikTok's latest craze is marketing gold

The 'demure' trend has officially infiltrated the marketing playbook for brands such as Ssense, Maybelline, Marc Jacobs and even Jennifer Lopez.

Makeup artist and prolific TikToker, Jools Lebron has become the authority on the word “demure”

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