Move and win roundup: Week of March 10, 2025

Crocs Asia has elevated Srishti Dugar to director of integrated marketing for APAC and EMEA shared via a LinkedIn post, expanding her remit after nearly eight years with the company. She previously served as senior regional marketing manager for APAC, overseeing brand strategy and regional campaigns. Before joining Crocs, Dugar held marketing roles at MobiKwik, Snapdeal, and HCL Technologies, where she led digital campaigns, brand communications, and social media strategies. 

The Civic Partnership has appointed Stephen Thomas as partner to support its transactions advisory business alongside managing partner Mark Hawthorne. Thomas was previously head of group brand and communications at AIA Group, where he led financial communications, and managing director and head of corporate affairs for Citigroup in China. He began his career at Burson-Marsteller and is the author of Reputations of Value, published in 2024.

WiredCo. has been appointed to manage global affiliate marketing for Australian lifestyle brand P.E Nation across Australia, the US, and the UK. The agency will leverage its ‘Brandformance’ approach to drive business growth, expand existing markets, and introduce the brand to new audiences. Founded in 2016 by Pip Edwards and Claire Greaves, P.E Nation has gained global recognition for blending activewear with street style, helping to craft the ‘athleisure’ movement. The brand is also B Corp certified.

Quantum Consumer Solutions, a global insights and strategy consultancy, has appointed Akshay Mathur as partner, APAC. Mathur, with over 18 years of experience across APAC, UK, & EMEA, brings a multidisciplinary approach that blends cultural foresight, behavioural insights, and innovation. He has been with Quantum since 2015, and most recently headed the group's firm building team, based out of Melbourne, Australia. He returns to Singapore to succeed Sharanya Sitaraman, who has been serving the role since 2009.

Radii, a multi-brand media platform, has appointed Alex Lendrum as its new managing editor.  Lendrum brings a blend of cultural insight and a global perspective, having worked in Hong Kong and Los Angeles as an editor, media director, and brand manager. His career spans roles at prominent brands such as Hyperbeast, Goat Group, and Clot. 

Integral Ad Science (IAS) announced its chief product officer (CPO), Srishti Gupta, has been appointed to IAB Tech Lab’s board of directors. Aligned with IAS’s mission to drive trust and transparency across the digital advertising landscape, Gupta will join other industry leaders to guide the strategic direction of IAB Tech Lab’s five pillars of innovation, including supply chain diligence. Gupta joined IAS as CPO in September 2024 to lead the company’s product strategy, product development, and go-to-market initiatives. Previous to IAS, she served as CPO at Rokt and director of ads measurement at Amazon.

Claxon, an independent growth agency, has been appointed as the media and creative agency of choice for the Better Everyday Project as it expands its reach in Australia and prepares to enter the US market. Claxon’s remit includes strategy, branding, web development, creative, and media execution across both digital and offline channels. The Better Everyday Project is dedicated to fostering transformational leadership and personal development. 

Bloomreach, the platform fueling limitless ecommerce personalisation, has announced its expansion in the Asia-Pacific region and appointed Kris Fagan as its new vice president of APAC. Fagan brings years of enterprise and account experience from mParticle, PagerDuty, and Dropbox in Australia.  

Landor has announced two key appointments to its APAC leadership team, effective March 2025:

• Joël Céré assumes the role of managing director, Southeast Asia. Céré is a veteran brand strategist and his agency experience includes turning around global accounts for Aegis, leading Hill & Knowlton’s digital practice across EMEA, and innovation and strategy leadership roles at Grey, Bates, and Kantar.
• Geet Nazir, a prominent leader formerly at Conran Design Group, under the aegis of Havas, has been appointed managing director of Landor India. She will be based in Mumbai and brings a strong track record of turning around businesses of clients,  including Zydus Lifesciences Limited, Tyger Capital (previously Adani Capital), PayU, Reliance Jewels, Usha Martin, Nestlé, Coca-Cola, and Tata CLiQ.

Ogilvy Health Australia has unveiled an expanded and diversified consumer health offering spearheaded by a newly created senior role, and local arm of a specialist global influencing product. Leading the offering is Ben Hickey, who joined Ogilvy Health in late 2024 in the newly created role of head of consumer health. Since starting, Hickey has been working on refining the agency’s offering to now officially launch its expansion this month. Hickey joined Ogilvy from Weber Shandwick Singapore where he was senior vice president of its healthcare division for five years. He has also worked at a range of renowned global agencies leading healthcare teams and clients, including Burson and Edelman in London, among others.

Amalia Sarah Santi, EVP and chief marketing officer of ParagonCorp in Indonesia, has been promoted to EVP and global chief business officer. She joined the company in 2019 as VP of marketing investment and digital transformation and was promoted to EVP and CMO in 2020. Prior to ParagonCorp, she worked for 16 years at Unilever and was senior director of the oral care category before she left the brand. 

Tomoyuki Maeda has joined Channel Factory as its managing director for Japan. Maeda was the Japan market representative at Flywheel Digital. He will lead Channel Factory and continue to strengthen its advertising optimisation for Japanese brands by leveraging the YouTube Measurement Program (YTMP) partnership. Before that, he worked for Ascential and MullenLowe Group Japan. He is also a founder and CEO of Silicon Valley Japan, working with digital media and technology start-ups.

Bearded Kitten, a winning global creative experience agency, has appointed Vinny Panchal as managing partner to strengthen the company's Australian operations. Panchal brings over a decade of experience at Jack Morton Worldwide and a proven track record across leading global agencies including Weber Shandwick. His strategic leadership will help drive Bearded Kitten's growth initiatives in the Australian market.

VoxEureka, Malaysia’s integrated marketing consultancies, has announced its expansion into Singapore and Indonesia. Spearheading this regional expansion are directors Dara Shaipudin and Christina How, with Tiara Robyn Chew leading the Singapore market and Mutia Taufieq leading operations in Indonesia. Chew is a seasoned communicator with 10 years of agency and in-house experience spanning tech, corporate, hospitality, and non-profit sectors. Most recently, she was at Access Singapore. In Indonesia, Taufieq provides a unique blend of creative communications, having held communications and creative director roles at consulting and government agencies in Canada, Indonesia, and the U.S across a 10-year career. She also co-founded Kusuma Kosmetika, a Nusantara beauty brand in Indonesia since 2022.

Socially-led creative shop We Are Social has promoted Nai Yen Wang to managing director, Southeast Asia. The appointment comes on the back of Kelson Ong's elevation to the role of general manager, Singapore last year. In her new role, Wang will oversee We Are Social’s presence across Southeast Asia, drive growth opportunities, and enhance capabilities to support the agency’s growing roster of regional clients. She joined the agency in 2022 as head of account management, quickly rising to managing director of the Singapore office. Before We Are Social, she served as regional business director, APAC, at DDB. 

Nunn Media, an Australian independent media agency, has announced appointments to add to its strategy and planning capabilities in Sydney:

• Michelle Miroforidis will join as head of strategy. Miroforidis’ career includes stints at Australia’s leading strategic agencies, including Naked, UM, Diageo Connect by Publicis, as well as in-house brand and creative agency roles.
• Elise Dearden hired as planning director. Dearden brings years of experience across both London and Sydney at OMD, Spark Foundry, and Initiative, leading planning efforts for some of the country’s most recognisable brands, including McDonald’s, Coca-Cola and HCF. 

Dentsu India has strengthened its customer experience (CXM) practice with the appointment of Devang Shah as chief business officer for consumer, industrials & commerce, and Hemant Kshirsagar as chief business officer for financial services and fintech. With over 18 years of experience in digital marketing and commerce, he has led growth strategies for brands such as Gabriel & Co, Titan, Nokia, EY, and KPMG. Meanwhile, Kshirsagar brings 17 years of expertise in fintech and digital strategy, having held key positions at Bain, EY, and PwC.

Orange Line, an independent digital marketing consultancy, has announced a series of promotions and hires to its teams across data and analytics, paid media, communications and operations.

• Aishling Farrell has been promoted to executive general manager, recognising more than seven years with the agency.
• Gavin Chew takes on the newly created role of general manager, operations. Previously head of media, Chew has been with Orange Line for seven years.
• Alberto Sanchez steps into the role of head of media, who was previously paid media senior director.
• Brian Collins joins as head of growth, bringing a wealth of experience in digital strategy, business development and performance marketing. He was head of digital at True Sydney before joining Orange Line. 

Emily Searle has been appointed as planning director at independent digital marketing agency Sparro by Brainlabs. She joins Sparro with nearly 25 years of experience in media and publishing. She was most recently Apparent’s trading and planning director. Searle will work closely with media & growth lead Gino Hadiutomo and managing partner Sarah Davidson to lead the direction of media planning in the business.