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Dentsu CXM, TheAsianparent, Hill+Knowlton Strategies, Carlsberg, ADA, Ogilvy, Bastion Insights, Flare Communications, Team Lewis, HMD Global, Dentsu International, Golin, IAS, Ants Digital, Sweetshop, Alpha Digital, Merkle, Wunderman Thompson China, GroupM, Agnes Media, The General Store, DEC PR, Playground xyz, TotallyAwesome, Think HQ, FleishmanHillard, BBDO Taiwan, Red Havas, Beiersdorf, MNC Group, SpotX, Tug, Leap, SLIK, Iseekplant and more, in our weekly collection of people moves and account news.
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Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.
OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate. WPP holds firm atop the APAC holding company table.
Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.
A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.