DATA POINTS: 'Made in China' doesn't mean what it used to
China's appearance at No. 9 in FutureBrand's 'Made in' report indicates an evolution in how the country is seen as a place of origina, from cheap and low-cost to a global player in higher-skill sectors like autos and electronics. The FutureBrand research surveyed more than 1000 consumers in several countries. Japan and South Korea also appear in the top 10, and India, Australia and New Zealand appear in the top 20. See the related link at the bottom of this page for more information.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Why music still matters in modern branding
In a world obsessed with visual-first content, brands often forget their most powerful trigger is sound, argues Quantum’s Rahina Renanggalih.
Women to Watch 2024: Patra Patrasuwan, Yum ...
Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.
Arthur Sadoun on secrets of Publicis’ pitch ...
'Stop always being negative about our industry,' CEO says, after strong Q1 growth.
Spikes Asia Awards 2025: Campaign picks its ...
Do we have what it takes to be Spikes Asia judges? We’ll find out next week. Until then, the Campaign APAC team shares our favourite picks from this year’s shortlist.