DATA POINTS: 'Made in China' doesn't mean what it used to
China's appearance at No. 9 in FutureBrand's 'Made in' report indicates an evolution in how the country is seen as a place of origina, from cheap and low-cost to a global player in higher-skill sectors like autos and electronics. The FutureBrand research surveyed more than 1000 consumers in several countries. Japan and South Korea also appear in the top 10, and India, Australia and New Zealand appear in the top 20. See the related link at the bottom of this page for more information.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Pay-to-play pitches putting fair competition at ...
VoxComm warns that agencies paying intermediaries for pitch opportunities could undermine fair competition and limit advertisers' choices.
Ogilvy names Clare Lawson as global president of ...
Lawson is promoted from global chief client officer.
Martin Sorrell on 'lack of strategy' at Omnicom and ...
In an interview with Campaign Germany, the 80-year-old S4 Capital chief executive took aim at rivals, fielded questions about his own holding company and made predictions about the future of adland.
India's ad watchdog partners with gaming bodies to ...
The ASCI will help to set up a monitoring cell to collaboratively spot and report offshore betting and gambling advertisements in India.