Staff
Aug 29, 2024

Campaign Red is our new destination for advertising intelligence

The global insights, analysis and data content offering is available for organisational subscribers through Campaign's The Knowledge tier, with a major upgrade coming in 2025.

Campaign has launched its new data insights content offering for premium knowledge subscribers.

Branded as Campaign Red, the capability enhances the Campaign Asia experience for Knowledge Tier subscribers with full access to our global insights, analysis and data content services backed by our Campaign global editorial team and data partners such as R3 and Comvergence.

Building on the capabilities of what was previously 'Campaign Advertising Intelligence', Red allows Knowledge subscribers to benchmark performance, identify opportunities and understand market trends in advertising, marketing and media. It further provides access to global and regional reports with analysis, insights and forecasts based on proprietary and other data. 

More features and services will be added in 2025 including products localised for the APAC market. 

To learn more, keep reading through the graphic gallery or visit the Campaign Red web page.

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Creative Minds: The fearless adventures of Chelsea King

Midas PR's editorial and copywriting director, who once won a game show and bought a home, shares her wild journey from PR to creative writing, with plenty of tarot cards and motorbike commutes along the way.

1 day ago

Asia-Pacific Power List 2024: Tatsuya Okamoto, ...

Okamoto blends innovation and strategy to enhance Ajinomoto's flavour and impact globally.

1 day ago

Iris shakes up global leadership with new appointments

Claire Humphris, co-founder and chief executive of Iris London steps down after 25 years, along with Grant Hunter, global chief creative officer, after 20 years with the agency.

1 day ago

How 'experience impact' is ushering in a new era of ...

Where the focus on digital measurement dominates, marketers risk overlooking the potential of AI and personalisation to drive tangible results through live events. Ben Taylor of Project Worldwide APAC explains why.