data
Why the adtech ecosystem continues to struggle with consumer data
Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to experts about transparency issues and whether standardisation is necessary.
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Should brands compensate consumers for their data?
As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers for their data and how such practices might influence customer loyalty and trust.
How brand honesty can cut through the clutter of micro-trends
Amid a flood of internet micro-trends, brands can stand out by using data to offer genuine insights about their products to consumers.
Cracking the code: How consumer brands can maximise ROI with omnichannel approaches
Omnichannel strategies and effectively harnessing the power of data are key to winning the APAC market for consumer brands, according to a new whitepaper from Ekimetrics
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80% of brands worried about agency use of gen AI, WFA survey finds
Half of brands also shared they're planning to change contracts with agencies to address legal, ethical and reputational risks.
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