Women to Watch 2025 is now open for entries

Campaign Asia-Pacific is now accepting nominations for Women to Watch 2025, our annual list honouring exceptional women in advertising, media and marketing communications.

Now in its 13th year, our list isn’t just about accolades, but is about visibility, progress, and giving due credit to those navigating the challenges of leadership, bias, and representation while delivering real impact. 

This initiative aims to share the remarkable stories of women who drive innovation, achieve significant results, and advocate for change. By showcasing the talent and achievements of women in this region, we hope to inspire leaders to strive for equality and inclusivity and provide role models for other women in the industry.

We seek women who have demonstrated significant business accomplishments, leadership, collaboration, and a commitment to elevating the industry through their work and passions. We are interested in rising stars with strong potential for future growth, not just those at the peak of their careers.

Eligibility details

Submissions are welcome in either English or Chinese. 

To nominate, please complete the form and download the entry pack for FAQs. All application details are provided below.

• Must be based in Asia-Pacific (including Australia and New Zealand).
• Must work in any discipline within or adjacent to brands, media, marketing, advertising and communications.

Important notes to consider:

• Individuals can nominate themselves or be nominated by a co-worker/manager.
• Neither age nor job seniority will be factored into this list. We are open to nominations from junior roles through to C-suite, so long as the individual can prove their success thus far, and a trajectory for further growth. It is worth noting we are looking to celebrate the achievements of women who have not yet reached the very top of their professions or the pinnacle of their careers. 
• You are allowed to nominate up to two names from your company per market you operate in. To be clear, this means that if you are a company with multiple brands/agencies under it, you can nominate up to two women per brand/agency per market. We will not rule out choosing more than one candidate from a given company for the final list if they prove exceptional.
• We will consider candidates who have appeared in other Campaign Asia-Pacific listings, such as 40 Under 40, Women Leading Change and Tech MVP—but there should be a 12-month gap if the candidate has already been featured in any of these lists.
• We want a list that celebrates a diversity of markets, so we encourage companies to spotlight their talent from across the region.

Deadlines

Early-bird deadline: Tuesday, 6 May, 2025 
Standard deadline: Tuesday, 20 May, 2025
Final deadline: Tuesday, 3 June, 2025
Winners announcement: Wednesday, 30 July, 2025

*Cut-off times for the entry deadlines are 6 PM Hong Kong time (UTC/GMT+8).

The cost of early bird entry is HK$3,500, and the standard entry fee stands at HK$3,800. For late entry, it is HK$4,000, which includes a one-year membership with Campaign Asia-Pacific. The membership can be used by the entrant or gifted to a person within the same company. Find more details about the benefits of membership here, and please direct any questions to [email protected].

Entry fees are made at the time of submission and are non-refundable. Haymarket Media Ltd will retain the right to claim for unpaid entry fees and reserves the right to disqualify any unpaid entries and seek legal action to claim for any unpaid entry fees. 

The nomination form will ask you to fill in: 

• Basic details about yourself and the nominee.
• The nominee's backstory (250-300 words).
• The answers to three critical questions about the nominee (300 words each).
• Comments/endorsements from supervisors, colleagues and/or clients (300 words).
• A recent high-resolution photo of the nominee (at least 1200x800 pixels at 72 dpi).
• Credit-card payment of the entry fee.
• Address and contact details for the person who will receive the Campaign Asia-Pacific membership.

Entries are to be submitted online via our entry platform; you can enter via the ‘ENTER NOW’ button on the the Women to Watch website. We highly recommend you prepare your answers in advance before going to fill out the nomination form or you can save your work as draft in the nomination form before you confirm your submission. Please refer to this entry platform guide to help you prepare the nomination.

Note: Please flag confidential information by putting it into [square brackets] or highlighting it. We ask that you only flag the specific information that must be kept confidential, rather than the whole entry or very large parts of it, since we will rely on this information to compile a profile of any nominee that makes the list. 

Tips for a strong entry 

• Layout: Use bullet points if it helps you lay out information clearly.
• Evidence: Use metrics and business results that the nominee has been responsible for driving.
• Narrative: Paint a picture of who the nominee is, what their passions are, and why they are an inspiring person.
• Thorough: You have 300 words—use as many as possible.

Questions?

Send them to [email protected] and we’ll help as soon as we can.