Nikita Mishra
Dec 2, 2022

Unwrapping Spotify Wrapped: What is the industry listening to?

The marcomms industry understood the assignment, followed the brief, and let music stay rent free in their head, just like an NFT. Here’s what the industry folks have been listening to this year.

Clockwise from top left: Jan-Paul Jeffery, Bart Buiring, Charles Lankester, Huiwen Tow, Anthony Yiu, Sean Donovan, Alana Zervos, Indy Khabra

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

2 hours ago

US regulator asks Omnicom and IPG for information ...

Shareholder vote due to take place on 18 March.

3 hours ago

'Not every brand or company needs to build AI': ...

Amidst the AI gold rush, Google's Southeast Asia VP offers CMOs practical wisdom: Demonstrate value from existing tools before seeking new budgets, invest in prompt engineering expertise, and remember that while technology evolves rapidly, authenticity remains the currency that no algorithm can mint.

4 hours ago

AFL invites a younger generation to the world of ...

72andSunny and the AFL celebrate football fandom in Australia while trying to woo a younger audience.

4 hours ago

Beyond keywords: Unlocking the power of AI ...

As digital marketing shifts, brands must pivot from search engine optimisation to influencing AI systems like ChatGPT and Google Gemini, which now shape consumer perceptions, says Alfonso Asensio, MD of Jellyfish Japan.