Harry’s Hospitality is a wholly-owned subsidiary of Harry’s Holdings, a leading local F&B operator. Slated to open in early-May, The Club is situated in the city state’s alternative fashion and design hub along Ann Siang Road.
Over a nine-month campaign period, the independent PR firm will implement a series of media and consumer outreach programmes targeting local lifestyle aficionados.
On the appointment, GM of The Club, Bjorn-Henning Buth, said that Impact Asia’s extensive experience in hospitality and design, combined with its ability to think differently about the brief, were key considerations in the appointment.
He added: “Impact Asia is well versed in handling high-end brands and has retained an impressive portfolio of big-name lifestyle and hospitality clients and we’re confident of their ability to drive a successful launch and deliver results. The team’s pitch was thoroughly refreshing and in tune with our thinking, so we are very pleased to announce this partnership”.
Kate O’Shea, director, Impact Asia in Singapore, said: “We see this partnership thriving on the synergies between The Club’s world-class offering, Impact Asia’s luxury/travel expertise and the super cool vibes of the captivating Ann Siang Hill. We’re also very excited to contribute to the growth of the creative community around the Club Street area and look forward to future collaborations within the district.”
Over a nine-month campaign period, the independent PR firm will implement a series of media and consumer outreach programmes targeting local lifestyle aficionados.
On the appointment, GM of The Club, Bjorn-Henning Buth, said that Impact Asia’s extensive experience in hospitality and design, combined with its ability to think differently about the brief, were key considerations in the appointment.
He added: “Impact Asia is well versed in handling high-end brands and has retained an impressive portfolio of big-name lifestyle and hospitality clients and we’re confident of their ability to drive a successful launch and deliver results. The team’s pitch was thoroughly refreshing and in tune with our thinking, so we are very pleased to announce this partnership”.
Kate O’Shea, director, Impact Asia in Singapore, said: “We see this partnership thriving on the synergies between The Club’s world-class offering, Impact Asia’s luxury/travel expertise and the super cool vibes of the captivating Ann Siang Hill. We’re also very excited to contribute to the growth of the creative community around the Club Street area and look forward to future collaborations within the district.”
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