Impact Asia appoints Kate O'Shea as joint head in Singapore

O’Shea has over 10 years of international PR agency experience in Europe and Asia, including Ketchum in London and most recently at Grayling Global in Singapore, where she was responsible for FMCG and F&B clients including Diageo, Guinness, Pizza Express, Masterfoods and Hitachi.

O’Shea’s role at Impact Asia Singapore will involve catering for clients wishing to expand their reach into Southeast Asia, and provide strategic counsel to local clients wanting to stand out in Singapore.

The Singapore team's portfolio includes F&B client Tippling Club, Chic Outlet Shopping/Value Retail, a collection of nine shopping villages in Europe, and Yoo, a design-focused property development company founded by designer Philippe Starck.

The agency currently has offices in Hong Kong, Beijing, Shanghai and Singapore. It recently won a brief to help promote the Singapore Grand Prix in other Asian markets.

“Kate joins us at an important time as we put a continued emphasis on growing our Singapore and Southeast Asia offering,” said Susan Field, founder and CEO of Impact Asia. "Since December, we have doubled our regional footprint and are now servicing 50 per cent of our clients in two or more of our offices.”