In the first round of the competition, Facebook fans will be asked to answer a simple question explaining why they should be the first to review one of two new mobile phones.
Out of these entries, 12 fans will then receive a phone and will be asked to create a 45-second video review. The top four videos will be featured on Facebook and based on popular vote, the winning contestant will receive 10 more phones to give to family and friends.
“This is an exciting new competition to help us to keep in touch with our fans.This is a great opportunity for them to get involved with our products before anyone else,” said Quentin Cordier, product marketing manager, Sony Ericsson.
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