Ecommerce platform Shopify has expanded its advertising integrations with Facebook and Snapchat.
Shopify users will now be able to create, manage and launch Facebook dynamic ad campaigns within the platform.
It has also created a Snapchat Ads App that allows merchants to create Story Ad campaigns within Shopify’s self-serve buying interface. Merchants can track sales resulting from a Story Ad by installing a Snap Pixel on their websites.
The addition of the two ad formats builds on the platform’s existing platform integrations, which includes carousel ads on Facebook and Google Smart shopping campaigns.
Shopify’s ad marketplace was launched in October last year to help small businesses handle their marketing alongside managing their store, inventory and sales.
| This article is filed under Tech Talk: A collection of brief news items on programmatic buying, mobile ads and all forms of adtech and martech tools and platforms. |
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