Ruder Finn acquires Thunder Communications in China

Thunder Communications was established in 2001 in Shanghai by Tracy Tong, founder and CEO, who has over 19 years experience in the PR industry. Prior to founding Thunder, Tong worked with Edelman for eight years.

Thunder Communications has established itself as a reputable event, management, brand and marketing consultancy, and has a network of affiliate offices nationwide allowing for seamless servicing around China.

Its client portfolio includes Volvo, Mercedes Benz, Bosch, Delphi, Intel, Siemens, Bayer MaterialScience, Villeroy & Boch, MTS and foreign governments and organisations such as the Italian Chamber of Commerce, Swedish Chamber of Commerce, European Food Association and Tourism Ireland.

At the 2010 Shanghai World Expo, Thunder Communications supported three provincial pavilions and in 2007 was the event management partner for the Special Olympic International Torch Run.

In a statement, Ruder Finn China claimed it had grown at an average of 45 per cent year-on-year for the last decade, surpassing the US$10million mark two years ago. It has offices in Shanghai, Beijing, Guangzhou and Hong Kong.

“We are extremely pleased with the acquisition of Thunder Communications,” said Jean-Michel Dumont, chairman, Ruder Finn Asia. “Ruder Finn increasingly needed a reputable sister agency to support our strong growth. Tracy’s solid reputation as one of the longest-standing PR practitioners in the Shanghai market makes it a perfect choice.”