volvo
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3 days ago
Initiative wins Volvo's global media account, China remains separate
Account was worth $448.7 million in 2023.
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Dec 5, 2024
Volvo shortlists three in global media review
According to COMvergence, Volvo spent $448.7 million on media globally in 2023.
The Information
Aug 8, 2024
Volvo launches review of global $448 million media account
Mindshare has been the incumbent for 25 years.
Apr 16, 2021
In pictures: Volvo pop-up stores in China go pretty in pink
The immersive activation aimed to target a younger Chinese audience for the brand’s XC40 model.
Jun 23, 2020
Volvo appoints Spark Foundry China for traditional media business
The Publicis agency takes over the account from Mindshare.
Apr 29, 2019
Volvo videos for Malaysia have 'hidden' test-drive codes
The carmaker aims to harvest leads via WhatsApp in exchange for entry into a contest.
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