Staff Reporters
Feb 11, 2011

Richard Copping joins Ogilvy Asia-Pacific

SINGAPORE - O&M has hired Richard Copping to the position of regional creative director.

Richard Copping joins Ogilvy
Richard Copping joins Ogilvy

Richard Copping's appointment is effective immediately. He is based in Singapore.

He will report to Eugene Cheong, regional executive creative director at Ogilvy & Mather Asia-Pacific. He was previously head of art at Saatchi & Saatchi.

Commenting on his appointment, Cheong said, "Richie's arrival completes the creative rejuvenation of Ogilvy Singapore. He's the creative equivalent of a warhorse: a leader endowed with patience and passion, and who possesses the necessary horsepower to do the heavy lifting on big brands and win glittery trophies at derbies around the world."

Copping will re-establish his partnership with old friend and colleague Juggi Ramakrishnan, deputy regional ECD at Ogilvy & Mather Asia-Pacific. His remit is to focus on new business and elevate the creative offering of the agency in the region.

Related Articles

Just Published

23 hours ago

The anti-trend trend: How Starbucks aspires to use ...

THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.

23 hours ago

STB partners with NBA to attract fans from the region

The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.

23 hours ago

X partners with Magnite to boost programmatic ad sales

Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.

1 day ago

Love looks different in Asia now, and so should ...

More people in Asia are choosing singlehood; it’s time brands moved beyond dated romantic tropes to catch up with times for V-Day marketing, argues this writer.