Ramakrishnan is taking the position that was previously held by Bill Chan, who departed from the agency in May 2012. Ramakrishnan reports to Graham Fink, O&M China chief creative officer.
In this new role, Ramakrishnan will lead the production of creative work that is as rich in local flavour for the Chinese market as it is internationally accessible. He will also help inspire and nurture local creative talent to produce high-caliber work, according to the agency.
"China is a very dynamic market with distinct nuances that are just as challenging as any other market,” Ramakrishnan told Campaign Asia-Pacific. “Our ambition here is to produce influential work in China that will change perceptions, attitudes and behaviours of Chinese consumers. To do that, I need to really see the world through their eyes as in other Asian markets I've worked in."
Since 2010, Ramakrishnan had been working as deputy regional ECD at O&M Advertising Asia Pacific, where he worked with regional offices on clients including Royal Philips, ICC T20 World Cup and Schweppes.
Before joining O&M, Ramakrishnan was the ECD of BBDO Proximity Singapore from 2007 to 2010 and as the ECD at Saatchi & Saatchi Singapore for 11 years prior to that.
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