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Dec 18, 2013
Reckitt Benckiser divides Asia between Initiative, ZenithOptimedia and Havas
ASIA-PACIFIC - Reckitt Benckiser (RB) has handed its media account in India, Malaysia and Singapore to IPG Mediabrands' Initiative as it splits its global duties among the Aegis, Havas, Publicis and IPG networks after a global review.
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