Pharma giant consolidates global creative business with Publicis months after splitting duties between the two holding companies last May; IPG retains PR and health briefs.
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From 'World dump day' to 'Knorrplay', a look at some of this year's brand love coming out of the UK.
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Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market.
The new platform will reposition BuzzFeed from a news and entertainment business to a tech and social media company.
PepsiCo is back with a big investment and a new strategy to take on Indofood's snack supremacy.
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