Analysis News Advertising Media The Knowledge
Daniel Farey-Jones
Mar 13, 2025

Performance and staff numbers decline across global agency groups in 2024, as restructures continue

An analysis of key trends from the performance of global holding companies through 2024.

Excellent choice! This is exclusive Campaign content.

Sign in or join our top subscription tier, The Knowledge, today.

The Knowledge

Why Subscribe?

  • Monthly global and APAC research reports on M&A, new business and client spending
  • Quarterly global forecasting reports
  • Trend analysis reports with APAC agency report cards
  • Unlimited access to all Campaign Asia-Pacific content and its archive of 70,000+ articles,. No monthly limits!
  • Full account membership support
  • Event discounts
Join Now
Sign in

or call +852 2122 5222
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Agency Report Cards 2024: We grade 25 APAC networks

1 Agency Report Cards 2024: We grade 25 APAC networks

Bonds taps Robert Irwin to show how wild comfort down under can really get

2 Bonds taps Robert Irwin to show how wild comfort down under can really get

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

3 Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

4 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

5 ‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

Too old for the party, too young to leave—the paradox of middle age in advertising

6 Too old for the party, too young to leave—the paradox of middle age in advertising

Thai influencer walks out of KFC ad mid-set

7 Thai influencer walks out of KFC ad mid-set

WPP removes references to DEI in latest annual report

8 WPP removes references to DEI in latest annual report

Meta's APAC chief Dan Neary steps down after more than a decade

9 Meta's APAC chief Dan Neary steps down after more than a decade

Hari Raya 2025: The APAC campaigns you need to see

10 Celebrate Hari Raya with these heartfelt and creative campaigns

Related Articles

Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'
Feb 19, 2025
Bärbel Egli-Unckrich

Martin Sorrell on 'lack of strategy' at Omnicom and ...

Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’
The Information
Feb 5, 2025
Gideon Spanier

Arthur Sadoun on why Publicis didn’t buy IPG and ...

Do the latest holding company results signify a shift towards media first?
The Information
Feb 23, 2025
Beau Jackson

Do the latest holding company results signify a ...

Revealed: Latest hybrid working policies across 'big six' agency groups
The Information
Jan 22, 2025
Alessandra Scotto di Santolo

Revealed: Latest hybrid working policies across ...

Just Published

How Japanese car brands can race past US tariff adversity
1 day ago
Marc Wesseling

How Japanese car brands can race past US tariff ...

UltraSuperNew’s Marc Wesseling recommends automotive car brands to focus instead on Asian markets and continue to craft compelling narratives with local cultural insights.

Microsoft's 50th anniversary campaign veers away from nostalgia
1 day ago
Nikita Mishra

Microsoft's 50th anniversary campaign veers away ...

The campaign was done by global design studio Koto and is featured in digital, physical, and live touchpoints.

Pocari Sweat, Promag top YouGov's list of March advertisers in Indonesia
1 day ago
Staff Reporters

Pocari Sweat, Promag top YouGov's list of March ...

Pocari Sweat's chuckle-inducing horror comedy ad for Ramadan featuring influencer Farid Jaidi gave it an edge over the competition.