Alex Beazley-Long
Sep 9, 2024

Paralympics brand advertising that struck gold

Growing interest and viewership of the Paralympics opens the potential for sponsors to reach a valuable global audience.

Ezra French of Team United States competes during the Men's High Jump - T63 Final on day six of the Paris 2024 Summer Paralympic Games. Photo: Ezra Shaw/Getty Images

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

4 hours ago

Unilever influencer focus: Are creators leaving PR ...

As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the comms market is reexamined.

5 hours ago

Stagwell to increase adspend on news media by 22%

The move bucks the trend for agencies to shy away from ‘hard news’ due to fears around brand safety and politically divided audiences.

5 hours ago

Women to Watch 2024: Kelly Yang, Havas Health & You

As CEO, Yang has been instrumental in driving transformation within the organisation and has played a crucial role in the agency's rapid growth, orchestrating strategic expansion and strong momentum within her team.

13 hours ago

Four networks to pitch for global Mars account

Campaign understands the process is at the RFP stage.