paralympics 2024
Paralympics brand advertising that struck gold
Growing interest and viewership of the Paralympics opens the potential for sponsors to reach a valuable global audience.
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GCash puts disability front and centre in Paralympics campaign
GCash’s campaign with Filipino Paralympic icon Adeline Dumapong confronts the uncomfortable truth that disability inclusion in advertising must be constant, not seasonal.
‘Stories and uncompromising spirit’: Samsung CMO on its Olympics and Paralympics campaign
Samsung worked with Publicis Groupe’s Marcel and Bartle Bogle Hegarty London on the campaign.
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Google removes AI Olympics ad after backlash: 'People are resistant'
A string of high-profile ad campaigns from Google, Apple, and Toys "R" Us that prioritise automation over human-led creativity have struck a sour note. Campaign discusses brand lessons from recent debacles.
Samsung encourages Gen Z and athletes to share past failures with ‘openness medal’
The medal allows Gen Z to learn more about the stories behind Team Samsung Galaxy (TSG) athletes, including Ugo Didier (para swimming, France), Heung-min Son (football, South Korea), and Yeri Kim (breaking, South Korea).
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Olympics and Paralympics 2024 round-up: Watch the ads
Campaign dives into the best ads from the 2024 Olympic and Paralympic Games.
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