Madhavi Tumkur
Jul 9, 2010

Media pays tribute to STB marketing chief Ken Low

SINGAPORE - Ken Low, assistant chief executive, marketing group, Singapore Tourism Board, passed away on Wednesday from pneumonia-related complications. He was 49.

Ken Low,  ssistant chief executive, marketing group, Singapore Tourism Board
Ken Low, ssistant chief executive, marketing group, Singapore Tourism Board

Low, the man behind the Uniquely Singapore and the recent YourSingapore campaigns, propelled the Lion City's tourism, which received close to a million visitors in March, whilst strengthening the portal's online presence. These initiatives led to the new STB website see a visitor rate that surpassed that of 'Uniquely Singapore'.

The engineer-turned-marketer was born in Malaysia and officially became a Singapore citizen just this year. He had previously worked as a marketing executive in international firms such as Warner Brothers Singapore, Citibank and consultancy Concept Factory.

Low also worked as a musical director and composed music for the 1997 Action Theatre hit musical, Chang & Eng, about the famous Siamese twins as well as the theme song for the 'Uniquely Singapore' campaign. The campaign ran for six years before being replaced in March by a newly integrated brand under the 'YouSingapore' tagline.

Tanuj Philips, CEO of Y&R, the creative agency which was involved in Uniquely Singapore campaign from 2006-09 said: "Ken was truly passionate about what he believed in. He had zest in everything he did and that made our interactions more memorable and meaningful. He will be missed."

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