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Singapore Tourism Board launches global campaign to position city as a culinary capital
International content creators will highlight Singapore’s diverse and innovative dining scene, in a bid to attract global foodies.
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Singapore unveils the extraordinary in the ordinary with 'Made in Singapore' campaign
This initiative serves as a follow-up to the Singapore Tourism Board's "SingapoReimagine" efforts in November 2020, intended to reignite interest in discovering Singapore amongst global visitors.
How Singapore Tourism board is wooing younger Indian travellers
The partnership with Little Black Book aims to raise brand recall for young travellers thinking of their next holiday.
Singapore Tourism Board seeks UK PR agency
The Singapore Tourism Board’s UK office (STB UK) has put its PR account out to pitch.
TBWA CEO redefines objectives for a new era
Troy Ruhanen outlines key roles for Asia, design, and consulting as clients face economic challenges.
STB signs content partnership with Warner Bros
The three-year partnership will be the basis of a series of original content productions including drama serials, animation, and reality shows.
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