yoursingapore
STB to boost China tourism by growing digital footprint
SINGAPORE – The Singapore Tourism Board (STB) has embarked on an aggressive expansion of its digital and mobile services for the Chinese market, aimed at enabling better visitor engagement and experience enhancement.
Media pays tribute to STB marketing chief Ken Low
SINGAPORE - Ken Low, assistant chief executive, marketing group, Singapore Tourism Board, passed away on Wednesday from pneumonia-related complications. He was 49.
Profile: STB's Ken Low says 'YourSingapore' is aleady bearing fruit
Ken Low, assistant chief executive, marketing group, Singapore Tourism Board, says STB's new 'YourSingapore' campaign is already proving to be successful as travellers adapt the city-state to suit their wishes.
Has Singapore Tourism Board got its new branding right?
Singapore Tourism's Board's (STB) new destination brand "Your Singapore" launched to a mixed response from the industry at a tourism event with much fanfare last month.
Golin Harris appointed as PR agency for Singapore Tourism Board
HONG KONG - The Singapore Tourism Board has appointed Golin Harris as its public relations agency in Hong Kong, effective today.
Singapore Tourism Board | YourSingapore | Global
Singapore Tourism Board (STB) has released the creative work for its re-branding campaign, 'YourSingapore'.
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