McCann Healthcare is responsible for the conceptualisation, design and exhibition developments. The theme at the Expo will take on the ‘Tobacco Control: The Burden, The Solution’.
The WHO anti-smoking campaign is set to debut in May for a one-month period. It is expected to attract 900 visitors per hour at the United Nations Pavilion.
This business win adds to McCann Erickson's list of clients at the Expo. It is already handling Shanghai General Motors, Healthcare Blood Drive and L’Oreal Paris’ Expo campaigns.
“More importantly the common focus is media-neutral brand experience that would continuously engage consumers – before and during the Expo,” said TH Peng, CEO of McCann Worldgroup China. “Digital plays an integral role in all of the campaigns, and ideas like SGM’s reality TV show is set to break the automotive communication norm,” he added.
The WHO anti-smoking campaign is set to debut in May for a one-month period. It is expected to attract 900 visitors per hour at the United Nations Pavilion.
This business win adds to McCann Erickson's list of clients at the Expo. It is already handling Shanghai General Motors, Healthcare Blood Drive and L’Oreal Paris’ Expo campaigns.
“More importantly the common focus is media-neutral brand experience that would continuously engage consumers – before and during the Expo,” said TH Peng, CEO of McCann Worldgroup China. “Digital plays an integral role in all of the campaigns, and ideas like SGM’s reality TV show is set to break the automotive communication norm,” he added.
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