Integer opens in Mumbai

The office will initially cover work for several global clients, including PepsiCo and Procter & Gamble. It will be led by Sreejit Nair, a marketing leader with over 12 years of client-side channel experience in both India and the Middle East.

“We have noticed that brands in India are increasingly recognising the importance of having a deeper understanding of shoppers," Nair said. "Integer uses this knowledge to develop shopper marketing programmes that result in an improved shopping experience for the shoppers and better conversion at retail for the brand."

Dan Paris, regional managing director of the Integer Group Asia-Pacific, said there had been a significant shift in the ways consumers in India were spending and making purchasing decisions. "Shopper marketing has evolved into  a powerful new philosophy for clients, to not only tap in to the whole new arena of insight this discipline presents, but also to place a fundamental consumer role across all their main spending," he said. "It is fast becoming the future methodology for consumer engagement and I am delighted that we know have a great team in place to complement our Asia-Pacific footprint."

See Campaign India's video interview with Dan Paris and Sreejit Nair here.