M&A report surfaced on financial blog.
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Conducted by BetterBriefs and Flood + Partners in partnership with the IPA and WFA, the research also highlights inefficiencies in the approval process, trust erosion between marketers and agencies, and the struggle to create standout work.
Every agency is trying to find the sales pitch that will win the business, but in the process, you might lose the very differentiation that secured your place in the pitch in the first place, says Darren Woolley.
Joseph previously held roles at Ketchum such as US CEO and global CMO.
Despite ongoing discussions about work-life balance, the industry remains caught in a cycle of late nights, last-minute deadlines, and climbing pressures. Adland weighs in on the persistent challenges and potential solutions.
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