Staff Reporters
Sep 7, 2022

IAS appoints Megan Reichelt as country manager, Southeast Asia

This is Reichelt's second promotion since she joined the company in June, 2021.

IAS appoints Megan Reichelt as country manager, Southeast Asia

Media verification firm, Integral Ad Science (IAS) has elevated Megan Reichelt as country manager, Southeast Asia (SEA) from her previous role of APAC programmatic head at the company. In the current profile, Reichelt will engage with brands, agencies, publishers, and technology partners to increase digital media quality and programmatic growth across SEA.

Her remit includes developing sales strategies to support current clients while building new partnerships with stakeholders to make ad impressions count.

Reichelt will be based in Singapore and report to Laura Quigley, SVP APAC.

"I am thrilled to have Megan provide operational excellence, team management and sales leadership in the region,” said Laura Quigley, SVP APAC, IAS. “She has already been very successful in her programmatic lead role with strong track records of building strategic partnerships across these markets and growing business within the ad tech space. I am confident she will successfully guide the teams and help clients improve their digital spending outcomes.”

“With the growth of digital advertising comes a greater need for media quality measurement, which makes this an exciting opportunity,” said Reichelt.

Before joining IAS, Reichelt was the marketing lead for Accor hotels and worked on digital advertising and content strategies.

Source:
Campaign Asia

Related Articles

Just Published

8 hours ago

Polestar takes (subtle) aim at Tesla as EV wars heat up

The new OOH campaign from Forsman & Bodenfors is promoting big rebates for Tesla owners.

16 hours ago

WPP reports 2.7% revenue decline in Q1 2025

China continues to slip, recorded the steepest revenue dip among the agencies top five markets.

17 hours ago

Reaping Jumbo profits: How brands see a niche in ...

How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart product placement and brand collaborations played a key role.

17 hours ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.