40 Under 40 2024: Megan Reichelt, Integral Ad Science

Megan Reichelt

Country Manager, Southeast Asia
Integral Ad Science
Singapore

Megan Reichelt stands out in the digital advertising sphere. Her rapid ascend at Integral Ad Science (IAS) has been powered by her expertise in forging partnerships, business development and expertise in all things programmatic.

Before joining the company, she held roles at Accor, overseeing teams and campaigns across 46 properties in Australia and Singapore. Amid the economic challenges of the pandemic, Reichelt made the bold move of joining IAS as strategic partner manager for Southeast Asia, Hong Kong and Taiwan.

Central to her responsibilities was establishing closer relationships and implementing partnership deals with major holding corporations, demand- and supply-side platforms and publishers. Reichelt has been instrumental in securing new businesses across the region, including brand partnerships with Singtel, Singapore Airlines, Djarum, Grab and Shiseido resulting in climbing revenues. She now leads the Southeast Asia region along with Hong Kong and Taiwan, helping to sustain programmatic revenue increases of 11% year-on-year.

In 2023, despite lingering headwinds, Reichelt impressively led a team of 35 in the company's market expansion to Hong Kong, Thailand and Vietnam, bolstering the company's revenue substantially. 

Beyond her corporate triumphs, Reichelt ardently advocates for digital media quality and industry enlightenment, speaking at events such as GroupM Focal in Thailand, MMA Innovate in Vietnam and Martech Singapore, as well as participating in the MMA Smarties Indonesia and Vietnam pre-screen jury committees in 2022 and 2023. Her dedication to educating brands on digital advertising nuances ranges from protecting ad spend and brand integrity to avoiding misinformation and growing brand equity, all within the framework of a rapidly expanding digital environment.

As a member of the IAB SEA Programmatic Council 2022, Reichelt has spearheaded collaborative initiatives with local corporations to promote IAS Academy, a programme that trains fellow industry professionals on how they can use optimisation tools for greater business success, completing more than 50 educational sessions across eight markets in 2023. She has also partnered with MMA and EssenceMediacom Vietnam in contributing to the development of a brand safety whitepaper presented at MMA Agency Day alongside EssenceMediacom.

As a mentor, inclusivity is evident in her efforts to create a supportive workplace environment while championing causes like diversity, equity, inclusion, and professional development. Through mentorship programmes and tailored training initiatives, Reichelt continues to empower her team and drive growth within the organisation.