Staff Reporters
Apr 19, 2022

Integral Ad Science expands to South Korea

Appoints Inwon Park to lead sales operations.

Inwon Park, IAS
Inwon Park, IAS

Media verification firm Integral Ad Science (IAS) is expanding to South Korea, announcing Inwon Park as head of market operations. In this role, Park will work with brands, agencies, publishers, and platforms on sales, education and awareness on media quality. 

Previously, Park was account director at Jellyfish working with clients across key verticals and before this worked with companies like iProspect, Carat and Google in South Korea. Based in Seoul, Park reports to Takeshi Yamaguchi, country manager, Japan and South Korea.

"Joining IAS at this critical point in the company’s journey is an exciting opportunity, as the growth of digital advertising drives a greater need for media quality measurement,” Park said in a release. 

"Inwon brings a wealth of experience in digital advertising, strategy, team building and programmatic," added Takeshi Yamaguchi, country manager of Japan and South Korea at IAS. "As marketers in South Korea invest more significant budgets across digital advertising channels, IAS offers the solutions they need to measure quality impressions for their campaigns. We are thrilled to have Inwon on board and look forward to accelerating our growth in South Korea with his sales leadership, industry knowledge, and proven success working with major brands and agencies locally,"

 

Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

40 Under 40 2024: Fabian Tan, Junk

Tan has transformed JUNK from an editorial desk into a thriving cultural consultancy, all while driving growth and championing inclusivity with lasting impact.

6 hours ago

Is brand sponsorship enough for Asian sports?

As brands embrace grassroots support and local sports initiatives, the VP of Toyota Motor Asia explores how investments beyond ambassadorship are essential.

7 hours ago

The return of Donald Trump: What it means for ...

As Donald Trump secures his second term as US president, marketing leaders across APAC weigh in on the potential impact on regional business, brand spend, and industry growth in a volatile economic landscape.

7 hours ago

South Korea fines Meta $15 million over data breach

Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.