Analysis Advertising Marketing
Adrian Peter Tse
Feb 19, 2016

How Kellogg is re-engineering its marketing in Asia

ASIA-PACIFIC - At Kellogg, idealised mass marketing is on its way out, and a consumer-centric approach is on its way in. With the help of a new technology partner, the brand's digital team is bringing this change to life with a focus on agility, social media and content.

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