Staff Reporters
Mar 7, 2012

Helen Duce promoted to president Asia-Pacific for EffectiveBrands

SINGAPORE - Marketing consultancy EffectiveBrands has promoted Helen Duce to president of Asia-Pacific. Duce was a senior partner and founded the firm's London office.

Helen Duce
Helen Duce

Duce will be based out of Singapore. Her move from the UK is part of EffectiveBrands' strategy to increase its focus on the Asian market, along with the launch of a Tokyo office in January. 

“Asia is the number one opportunity for all of our global clients,” noted Duce. “Tapping on the growth potential of this complex and diverse region by securing the right marketing offer and implementing the right organizational structure is a constant board topic. Everything changes quickly in Asia, so it is important to be immersed in the market here."

Before joining EffectiveBrands, Duce spent 17 years working on the client side with Unilever in both regional and global roles, spanning two continents and working on iconic brands such as Peperami and Lipton tea. She then moved into technology, taking a key role at The University of Cambridge Auto-ID Centre, where she helped to foster the adoption of the Auto-ID Centre’s system in Europe. 

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Did Heathrow’s shutdown prove that bad press no ...

When a fire at an electrical substation plunged Heathrow Airport into chaos, media reporting was swift—but mostly short-lived. As businesses navigate rapid news cycles, experts weigh in on whether negative press has lasting reputational damage.

3 hours ago

Tiffany & Co. goes blue for ocean preservation

Agency L&C turns Tiffany’s signature Pantone colour into a purpose-led campaign.

4 hours ago

Meta AI and AI Studio officially launched in Indonesia

Both products were launched along with several facilities for creator marketing.

9 hours ago

Women to Watch 2024: Lalit (Cherry) Kanavivatchai, ...

Kanavivatchai's business acumen, people-first approach, and growth mindset have paid off handsomely for Publicis Groupe in Bangkok.