Staff
Nov 25, 2020

Global industry leaders convene to discuss 'the great reset'

On December 8, Campaign Connect will bring together leaders from around the globe from Unilever, Disney, Mondelez, Burger King, Electronic Arts, Kraft Heinz, Facebook, Coca-Cola, Salesforce, Accenture and many more to determine how marketing will move forward.

Global industry leaders convene to discuss 'the great reset'

In just under two weeks time, Campaign Connect will assemble an international lineup of business leaders across Asia-Pacific, Europe and North America to discuss the future of marketing,

The 12-hour global virtual event on December 8th intends to frame what has been an exceptional year of disruption to the industry.  Sessions held across the world will discuss how marketers and agencies are doing more with less, changing their business models, taking care of short and long-term brand health and are gearing up for a cookieless future.

After a year of unprecedented calls for social and cultural change, leaders will also look at meeting diversity and inclusion goals without tokenism or stereotyping, ensuring mental health is de-stigmatised and business objectives are met sustainably. 

Your premium pass will get you full access to all content sessions and post-event recordings. For a limited time, you can book it for $199 $130 US with the code ASP826 at checkout.

AGENDA

Hear from top marketing leaders like Unilever CMO Conny Braams, Burger King CMO Fernando Machado, Tesco group brand director Michelle McEttrick and Carlsberg marketing VP  Liam Newton alongside agency chiefs like WPP CEO Mark Read, MDC Partners CEO Mark Penn, MediaMonks CEO Victor Knaap and Mediabrands global chief culture officer Hermon Ghermay. 

For event enquiries, please feel free to contact Eleanor Hawkins, Head of Events Content at [email protected]

For partnership opportunities, please reach out to Gareth Scott, Commercial Director at [email protected]
 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Creative Minds: FCB's Claire Herselman transforms ...

Get to know the senior copywriter who moved to London at 18 and worked as a barista.

1 day ago

WPP boss Mark Read hits back at employee vitriol ...

CEO told Campaign's sister title, PRWeek, that some of the comments being made about his decision to require all employees to work in the office at least four days a week do not reflect the views of many staff.

1 day ago

How young Malay-Muslim women are spending and consuming

Malay-Muslim women are leading a consumer revolution, with 93% preferring local groceries and 89% choosing homegrown F&B, according to a new analysis. Brand boycotts are reshaping loyalty, while halal certification, affordability, and shared cultural identity are the decisive factors in their purchasing power.

1 day ago

Singtel's attempt to reimagine LNY traditions ...

The telco's annual festive film blends humour and lightheartedness, but its reliance on traditional gender roles dampens an otherwise innovative take on festive preparations.