Global agency groups H1 2024 report card: WPP and Dentsu trail rivals despite ‘sequential improvement

Publicis leads the pack, while WPP and Dentsu face challenges amid market shifts and client cutbacks.

2024 H1: Publicis leads the big six, while WPP and Dentsu struggle

Excellent choice! This is exclusive Campaign content.

Sign in or join our top subscription tier, The Knowledge, today.

The Knowledge

Why Subscribe?

  • Monthly global and APAC research reports on M&A, new business and client spending
  • Quarterly global forecasting reports
  • Trend analysis reports with APAC agency report cards
  • Unlimited access to all Campaign Asia-Pacific content and its archive of 70,000+ articles,. No monthly limits!
  • Full account membership support
  • Event discounts

or call +852 2122 5222
or email [email protected]

Related Articles

Just Published

1 hour ago

Guardian in talks to sell one of the world's oldest ...

Investigative podcast publisher Tortoise Media has made an offer to buy The Observer.

1 hour ago

Edelman launches global Counter Disinformation Unit

A dedicated global team aims to help organisations protect themselves from ‘the rising tide of mis- and disinformation’.

1 hour ago

Bella Ramsey uses Apple’s new AI features to escape ...

The actress stars in three spots for the Hello Apple Intelligence campaign, which introduces the iPhone’s new enhanced AI features.

19 hours ago

Asia-Pacific Power List 2024: Neil Trinidad, GCash

Trinidad is leading the rapid growth of the Philippines’ leading financial app and is advancing financial inclusion along the way.