Last year some global agency groups found the going tougher than expected but others came through and are still on their planned courses.
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EXCLUSIVE: Founder Tash Menon-Verheul steps into an advisory role as the creative agency enters a new phase of growth across APAC.
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EXCLUSIVE: The digital marketing veteran, an alum of Tokopedia, Meta and Unilever, joins Godrej Indonesia as chief marketing officer effective May 1.
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With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is overtaking B2B storytelling.
While personality cults around agency founders seem a relic of a less enlightened past, three experts argue that to break the rules and take back control, advertising needs at least a few larger-than-life figures.
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