Faaez Samadi
May 11, 2017

Edelman hires new Shanghai head

Key changes announced in senior China leadership roles.

Jackie Xu Rui
Jackie Xu Rui

Edelman today revealed that it has hired Jackie Xu Rui as managing director of the agency’s Shanghai office, effective 1 June.

Xu Rui arrives from MullenLowe Profero, where she was China managing director. The move is another indication of Edelman’s continuing pivot from a PR agency to a marketing and communications consultancy.

“I am very excited to join the passionate and talented Edelman team on a journey of developing innovative new ways of adding value to clients and consumers,” Xu Rui said.

With more than 15 years’ in senior industry management roles, Xu Rui is charged with leading Edelman’s digital transformation in China. Her portfolio includes the likes of Unilever, Diageo, Fiat, PwC, TongRenTang and Haribo.

Jeffrey Yu, president of Edelman China, said Xu Rui is a "best-in-class leader" who has the digital experience and business proficiency to marshall the company's "multi-faceted corporate and consumer PR talents".

In tandem with Xu Rui’s appointment, Edelman’s China COO and Beijing managing director, Sanjay Nair, is relocating to become head of the US tech sector, based out of Edelman’s San Francisco office.

Nair spent five years at Edelman China, and prior to that set up the technology practice at Edelman Singapore. He will advise US tech companies looking to grow internationally, as well as Asian tech brands seeking a US presence.

While Edelman conducts a search for Nair’s replacement, Yu will take over as acting managing director of the Beijing office. 

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 hour ago

DoorDash makes bid to buy Deliveroo

The takeover talks come as consolidation within the food delivery service space gathers momentum.

1 hour ago

Vidio’s CMO Teguh Wicaksono on staying 'punk' and ...

A former journalist who became the marketing leader of a 100+-person team at Vidio reveals the secrets to authentic leadership, office politics, and balancing creativity with corporate demands.

1 hour ago

Publicis acquires sports agency Adopt, continues ...

The acquisition follows Publicis Groupe’s purchase of Lotame in early March.

1 hour ago

11 minutes of fame, many more of regret

Blue Origin’s mission promised empowerment but delivered disappointment—missed opportunities, tone-deaf choices, and a frustrating lack of impact.