Edelman China expands consumer marketing team

Corbin Hsieh has joined the firm as director, Beijing Consumer Marketing practice. He joins from previous senior positions in China at Win PR and Weber Shandwick.

Mei Ling Wee has joined as senior director, Shanghai Consumer Marketing practice. She joins from previous senior positions at Hill & Knowlton and other firms in Singapore. 

Onie Chu has been named director, China Consumer, responsible for the overall success and integration of Edelman China’s consumer capabilities. She will ensure that all of the agency’s clients have access to the best resources available to meet the complex challenges faced by marketers attempting to reach Chinese consumers. She will continue in her current role as general manager, Edelman Guangzhou.

Mark Hass, president, Edelman China. “The reorganisation of our Consumer practice and the addition of these talented leaders to the Edelman family will allow us to better serve the creative and strategic requirements of our clients and offer them a ‘one best team’ approach to meet their needs across China, regardless of where those resources are based.”