Staff Writer
Feb 18, 2020

Mark Wang promoted to Edelman China CEO

Plus a new chief growth officer for China.

Mark Wang & Melinda Po, Edelman
Mark Wang & Melinda Po, Edelman

Mark Wang has been named Edelman China CEO after two years at the company as managing director of Beijing, a role he will continue to hold alongside his new title. This news comes a year after China president Jeffrey Yu stepped down to retire.

In his new role, Wang will lead the business across four offices in China, namely Beijing, Shanghai, Guangzhou and Shenzhen. He will report to APAC CEO Stephen Kehoe.

Wang was previously the managing director of OgilvyOne Beijing, and held senior marketing roles at HP, Lenovo, and Dell. 

Kehoe said: "Mark is an outstanding leader and has driven double digit growth leading our Beijing office over the last two years since he joined Edelman. With his years of experience on the client side managing large-scale businesses, marketing and communications functions, he brings a unique perspective on how to understand and tackle client business challenges."

Additionally, Melinda Po has been appointed China’s chief growth officer where she will lead the China Brand Hub that consolidates specialist resources across brand, strategy, creative, digital and PR. She will simultaneously serve as managing director of the Shanghai business, a title she currently holds.

Po will focus on a client growth agenda by leading a ‘One China’ approach to integrated work, particularly related to creative, strategy, digital and data services across the Brand Hub.

Similarly to Wang, Po comes from Ogilvy where she was a managing partner. She also held senior positions at AKQA and creative shop Arcade.

“Since Melinda joined us two years ago, she has dramatically re-shaped our integrated communications capabilities. She has hired key talent and through differentiated work, earned the trust of marketeers that traditionally may not have thought of Edelman,” said Kehoe.

Sign up for our FREE weekly PRWeek Asia bulletin. Register here.

 

Source:
PRWeek

Related Articles

Just Published

9 hours ago

Creative Minds: Kartik Smetacek loves the simplicity...

Meet the chief creative officer at L&K Saatchi & Saatchi who can rattle off classic Timberland ad lines from memory.

10 hours ago

APAC lags as Saatchi & Saatchi leads global new ...

Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.

11 hours ago

Amazon's ad business soars, reaching US$56 billion ...

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.

11 hours ago

Meta doubles down on AI tools to boost ad performance

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.